LO1: House style (font, colour scheme, photography ideas)

Mastheads

 

This is a moodboard I created of various different magazines within the rock and metal genre.

The only colour that is ever used is red, most of these logos are in black. I think red is used as it is often associated with danger and violence and these things are also associated with the rock and metal genres.

Besides the colours being the same, these logos are all very different from eachother. I think the reason for this is because the Mastheads are all based around specific subgenres. I particurlarly like the Metal Hammer logos because they are different based on the time they were made. Rock Hard has a similar style of logo, they are both very blocky with large bezels and have 'spikes' coming off the edges. This is probably because at the time (Late 80's) Thrash Metal was a very popular genre of music and therefore these logos take inspiration from the logos of bands such as Metallica, Anthrax, Slayer etc.

Metallica Logo

Metal Hammer's newer masthead is much cleaner and simpler but still has a similar look. This, I think, is because modern rock/metal bands also have cleaner and simpler logos. The main similarity between this and the mastheads of KERRANG!, Rock Sound, Revolver and most of the other mastheads is that the text is entirely made up of capitals. I think this is mostly so that it jumps out the reader. Because of this, my masthead will also be in capitals. Outburn, Rocksound and KERRANG! all have mastheads which appear slightly messy/ broken up and so I think I will also incorporate this in to my final masthead.

Like all these mastheads though I will be looking at bands in the specific subgenre my magazine is based around. Examples below.

 

Djent bands

 Alot of these bands use very thin serif fonts, but I shall be using bold fonts in order to make it stand out more to the reader. 

 These are some fonts I have looked at for each of my masthead ideas. I most of all like the last font (Builder) because it looks slightly Gothic and Modern and is eye-catching.

Creating Masthead

Various stages in the development of my masthead

Current masthead idea

Colour Schemes 

 

This is one of the ideas I have for colour scemes.
The colours are all relatively dark, because it reflects that genre of music.

The red and yellow will be used to make things stand out, I chose these colours because they both have connotations of danger which again reflects the genre of music.

Most of the text will be white on a dark bacground, I will be using black for a lot of banners on the front cover because I think it will make the text look much clearer.

For the text, I've decided to use quite flat colours to give the magazine a more modern and much cleaner look. In order to make the text more eye-catching, particularly on the cover page, I will be using drop shadows on the text.

Red and yellow are often used to connote danger. So I'm using these colours to connote the dangerous lifestyle associated with this genre of music.